Marife (pronounced Mary Fay) is CEO of Vida Fit Life. Founded in 2012 in Vancouver, BC Canada, she left a lucrative real estate career to pursue her desire to move to Europe and launch her vision globally. Marife’s personal vision is to "Empower millions to see their true potential and live healthier, happier lives."

Without ever visiting Berlin, Germany, she had no job offers secured, no network, no employment visa, and was over the age limit of a working holiday visa, did not know any German, yet she was confident that she would fall in love with Berlin and succeed. She was fortunate to find a family in the fitness community which made the transition of a Canadian born Filipina living in Germany easier. As a lululemon addict she was honoured to be a lululemon Ambassador for Mitte, Berlin. Her personal vision started to become reality when she became the Fitness Product Manager/Head Coach for a fitness app, 8fit. Although she impacted millions, her vision goes beyond just exercise and nutrition.

Marife guides people to lead sustainable healthy, FUN lifestyles to live an extraordinary, fulfilling life. She wants to help people find their passion at any age! It's about PROGRESS not PERFECTION. If you love and enjoy what you're doing, you're more likely to make it a HABIT. She believes health and fitness are not temporary and are interconnected with every aspect of one's life. She wants people to feel empowered to breakthrough their own mental and physical limitations and feel confident. That in turn will create a ripple affect and inspire others around them.

She started with her own transformational journey in health and fitness by accident (that’s another story) and wanted people to feel the phenomenal joy for committing to your health and fitness.. Graduating from the Institute for Integrative Nutrition in New York City, she was trained in more than one hundred dietary theories and studied a variety of practical lifestyle coaching methods. Drawing on this knowledge, she helps create a completely personalized “roadmap to health” that suits a person's unique body, lifestyle, preferences, and goals or a corporation's desire for employee satisfaction and increased productivity. She is also a National Academy of Sports Medicine (NASM) Certified Personal Trainer, Crossfit Coach, FMS L1 Certified, and Certified Yoga Therapist.. Her wholistic and FUN approach to health and fitness has created a loyal following who love the life they live and live the life they love.